End Pain.Maximize Comfort.Optimize Performance.

Groovs are fully custom insoles made with personalized biometric data to optimize the interface between your feet and your footwear, bridging the gap between off-the-shelf shoes and your unique anatomy.

Using a simple iPhone foot scan, Groov maps the shape, contours, and movement patterns of your feet, then creates a custom support layer designed to improve comfort, stability, pressure relief, and the way your body connects to the shoes, boots, or skates you already wear.

In simpler terms: Groovs make your footwear feel more like it was made for you...because the surface under your foot actually was.

Most store-bought insoles are one-size-fits-most. They usually add cushioning or generic arch support, but they are still built around average feet, average arches, and standard shoe sizes. Unfortunately, that just doesn't cut it when it comes to feet and how unique they are person-to-person.

That's why Groovs are made fully custom. ShapeSense™ captures 30,000+ data points from your iPhone foot scan to create a support layer shaped around your actual anatomy. The result is custom support, cushioning, pressure relief, and responsiveness. Fitted to your specific feet and footwear.

Traditional orthotics are usually medical devices made to correct or accommodate specific foot conditions. Groovs bring many of the benefits people want from custom orthotics — personalized arch support, pressure relief, improved stability, and better positioning underfoot — into a more wearable, footwear-friendly product.

Groov is not a medical company and is not a replacement for seeing a doctor. But for most people seeking pain relief, comfort, and support in the shoes they actually wear, Groovs offer a simpler, lighter, easier-to-get path.

No appointment. No foam box. No medical hassle...Not even an app you need to download. Just a simple iPhone scan and custom insoles delivered in a week, built for your body and your life.

Groovs are designed to improve arch support, cushioning, and pressure relief to help reduce discomfort associated with plantar fasciitis, heel pain, and foot fatigue.

Many people look to orthotics for these same issues, but Groov offers a custom, footwear-friendly way to get personalized support without making the experience clinical, complicated, or overly costly.

Yes! Groov has been developed with input from foot and ankle specialists and has backing from some of the world's top podiatrists and foot & ankle surgeons. It's designed around principles that matter to foot health: personalized arch support, pressure relief, stability, comfort, and better positioning underfoot.

While Groovs are not a replacement for medical care, many clinicians recommend Groovs to their patients. They are designed to bring many of the practical benefits people want from custom orthotics into a more accessible, wearable, and footwear-friendly product.

All you need is an iPhone with FaceID — no app download required. Just add your preferred product(s) to the cart and proceed with checkout.

After checkout, you'll click "Finish Your Scans" on your order confirmation page. Then you'll use your iPhone to complete a guided ShapeSense™ foot scan from home.

A video tutorial demonstrates the process in under 1 minute, then audio guidance and haptic feedback make it easy to finish the process in less than 5 minutes.

You'll remove your shoes and socks, find good lighting, and follow the prompts. ShapeSense™ uses both autocapture and automated scan review to ensure you get it right on the first go.

If you have mobility limitations, select Assisted Scan mode at the beginning of the process. All you need is a chair and a helper.

Groovs can be tailored to a wide range of footwear, with a variety of models providing perfect support across all of your shoes.

The Everyday works with most shoes that have removable inserts, including sneakers, running shoes, work shoes, travel shoes, and many boots.

The Response is built for performance footwear like cleats, trainers, running shoes, and sneakers.

The Luxe is designed for slim and dressier shoes, including closed-toe heels, flats, loafers, boots, tuxedo shoes, and dress shoes.

The Blade is made for hockey skates and ice skates, and can also be used with roller blades.

The Carve is made for ski and snowboard boots with removable inserts.

Groovs are $149 per pair with significant cost savings when you buy more:

1 pair — $149 each

2 pairs — $139 each

3 pairs — $129 each

4 pairs — $119 each

5 pairs — $109 each

Every order includes free rushed shipping and free name or nickname engraving.

Yes. Groovs may be purchased with eligible FSA/HSA funds. Just enter your FSA/HSA card during checkout the same way you would use any other payment card.

Groovs come with a 30-day comfort guarantee. If your feet aren't obsessed, we'll make it right. Email you@groov.me for a replacement or full refund.